Establishing credibility in persuasive messages
A) is impossible unless the audience is already familiar with you.
B) is a waste of time, since data and evidence are the only things audiences find convincing.
C) requires a condescending, "know-it-all" tone.
D) works only when you make negative comments about your company's competitors.
E) is essential when you are trying to persuade a hostile or skeptical audience.
Answer: E
Explanation: E) When you are trying to persuade a skeptical or hostile audience, credibility is essential. You must convince people that you know what you're talking about and that you're not trying to mislead them.
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