All of the following are marketing activities designed to stimulate conversations that promote positive or retard negative word of mouth EXCEPT:
A. running teaser advertising campaigns in advance of new-product introductions.
B. giving appropriate product demonstrations.
C. using slogans, music, and humor in advertising.
D. employing VALS segmentation strategies.
E. recruiting and deploying people to produce buzz.
Answer: D
You might also like to view...
Explain the legal ramifications of attempts to control distribution functions.
What will be an ideal response?
What is direct foreign investment? What are the additional risks that a multinational corporation must consider
before undertaking direct investment in a foreign country? What will be an ideal response?
State courts may never have jurisdiction in which of the following situations?
a. plaintiff and defendant live in the same state and the dispute involves state law b. plaintiff and defendant live in different states, the matter involves state law, and the amount in controversy is less than $75,000 c. plaintiff and defendant live in different states, the matter involves state law, and the amount in controversy is more than $75,000 d. plaintiff and defendants live in different states and the dispute involves federal law e. none of the other choices; state courts could have jurisdiction in any of the above situations
As discussed in the chapter opening case, the Match Insights software allowed German soccer coaches to target performance metrics for specific players based on vast amounts of video data and give them feedback through mobile devices
Indicate whether the statement is true or false