Name and discuss five measurable characteristics of variables in content analysis
What will be an ideal response?
Direction - note the positive/support or negative/oppose direction of messages in the text.
Frequency - count whether something occurs in the text and how often. Intensity - measure the strength of a variable. Space - measure the size, volume and amount of time or physical space.
Prominence - where does the measure get the most attention.
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In the United States, some affluent suburbs are quite liberal, while poorer country dwellers are conservative. What does this suggest about Karl Marx's theories on class consciousness?
a. His prediction regarding the collapse of capitalism was inaccurate. b. His predictions regarding the impact of religion and propaganda were accurate. c. His prediction regarding the salience of social class for U.S. citizens was correct. d. His prediction regarding the salience of social class does not apply to the United States.
According to the chapter 14 video, interest groups and political action committees are the same.
a. true b. false
Because of the country's widely shared values and beliefs, when it comes to addressing issues, most Americans ______
a. consider a single option as optimal b. suggest the system should be changed c. focus on fixing specific problems within the parameters of the system d. leave all decisions to well-informed elected officials
With the adoption of universal suffrage, public education became available only for the wealthy and elite
Indicate whether this statement is true or false.