Which of the following strategies would a company be MOST likely to follow for a product classified as a dog in the BCG matrix?
A) using revenue generated by the product to support question marks
B) reducing financial support of the product
C) making a significant financial investment to take advantage of the market's potential
D) launching a national marketing campaign to support brand awareness
E) severing the product's connection to a product in the star or question mark sector
B
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Fixed Asset Systems must keep track of the physical location of each asset to promote accountability
Indicate whether the statement is true or false
Which of the following statements is true of the early majority section of consumers?
A. They are unaware that many hyped new product introductions will fade away. B. They make up the smallest market segment. C. They weigh the benefits and costs carefully when adopting a new product. D. They come into the market during the introduction stage.
Accrued wages and accrued taxes are considered to be
A) secured sources of short-term financing. B) current assets. C) spontaneous sources of unsecured short-term financing. D) permanent sources of financing because companies must always pay wages and taxes.
People are hired (if necessary) and trained during the ________ step of the SDLC
A) system definition B) requirements analysis C) component design D) implementation