________ is a tendency to judge foreign people or groups by the standards of one's own culture or group, and to see one's own standards as superior.
A. Polycentrism
B. Utilitarianism
C. Ethnocentrism
D. Nepotism
E. Relativism
Answer: C
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Becky's Bakery sells three large muffins for every two small ones. A small muffin sells for $3.50 with a variable cost of $2.00. A large muffin sells for $6.00 with a variable cost of $3.00. What is the weighted- average contribution margin? (Round any intermediate calculations and your final answer to the nearest cent.)
A) $4.75 per muffin B) $2.25 per muffin C) $4.50 per muffin D) $2.40 per muffin
There are three steps involved in creating a public relations campaign. The first step is to ________
A) conduct a SWOT analysis B) develop objectives C) formulate a mission statement D) recruit and train public relations specialists E) pretest components of the proposed public relations campaign
Assessing your competitive position and ability to win business would include comparing your venture against key competitors using which of the following factors?
a. Product/service performance b. Sales force quality c. Operating costs d. All of the above
In the context of management skills, middle-level managers need an especially high level of _____ as they typically act as the bridge between departments, coordinating people and projects that sometimes have mismatched priorities.
A. human skills B. intrapersonal skills C. life skills D. cognitive skills