What are some key differences between targeted and general interest magazines?
What will be an ideal response?
ANS: General interest magazines are designed for a broad appeal and usually feature cursory stories about news, events, celebrities and other subjects designed to attract mainstream advertisers. Target magazines play to smaller, more discrete audiences by featuring in-depth articles on specialized topics.
You might also like to view...
The Internet and mobile digital devices have been a boon to authoritarian governments who want to maintain a tight rein on mass media and free speech in their countries
Indicate whether this statement is true or false.
The first question an organization should ask itself when developing a values statement is ________
A) How much money do we want to make? B) Why should be care about our customers? C) What is in it for us? D) How can we win the respect of others? E) Why are we in business?
Newsletters can be:
a. only external. b. only internal. c. external and internal. d. none of the above
“People from the East Coast are rude.” Which of the following abstraction problems is illustrated by this statement?
a. stereotyping b. confusing others c. confusing yourself d. being too frank e. bicoastalism