When customers have consistently positive experiences with a brand, or they hear good things from the firm's promotion or other customers, we can expect that customers will ________ that brand name.
A. demand
B. tolerate
C. trust
D. dislike
E. mistrust
Answer: C
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The cost of an internally developed unidentifiable intangible is expensed as incurred. Accordingly, which one of the following costs would be expensed in the year it was incurred?
A) legal cost of obtaining a patent B) cost of improvements with a three-year life made to an asset that is being leased by the company for a five-year period C) costs of developing new software products with proven technological feasibility D) Costs of developing knowledge and skill levels for new management-level employees
The goal of ________ is to stimulate future sales of products for a company by encouraging existing customers to remain loyal.
A machine constraint creates
a. an autonomation. b. a bottleneck. c. a push inventory system. d. the need for third-party logistics.
An accountant explains how to construct a “CD ladder,” a technique that enables investors to benefit from the high interest rates of long-term certificates of deposit without losing access to their money for overly long periods of time. This is an example of which type of informative presentation?
a. exploratory b. explanatory c. descriptive d. demonstrative