Positioning can be interpreted as

A) the location in a store where customers can find a product.
B) whether a promotional message is political or not.
C) where an advertiser is on the waiting list to have its commercials aired.
D) consumer perceptions of a product relative to the market.
E) the body language salespeople use in personal selling.


D

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Economists who try to predict recessions find that recessions are

A. easy to predict. B. difficult to predict. C. non-existent before the year 2000. D. non-existent since the year 2000.

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The FASB's conclusion relating to the computation of the service cost component of pension expense is that the projected benefit obligation computed using

a. future salary levels provides a reasonable measure of future pension obligation and expense. b. future salary levels provides a reasonable measure of present pension obligation and expense. c. present salary levels provides a reasonable measure of future pension obligation and expense. d. present salary levels provides a reasonable measure of present pension obligation and expense.

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Which stage of venture development is unlikely to be funded by venture capital?

a. Development stage b. Launch stage c. Seed stage d. Expansion stage

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Medina Corporation has provided the following financial data:Balance SheetDecember 31, Year 2 and Year 1AssetsYear 2Year 1Current assets:      Cash$271,000 $190,000 Accounts receivable, net 215,000  190,000 Inventory 117,000  100,000 Prepaid expenses 25,000  30,000 Total current assets 628,000  510,000 Plant and equipment, net 726,000  800,000 Total assets$1,354,000 $1,310,000    Liabilities and Stockholders' Equity  Current liabilities:      Accounts payable$198,000 $170,000 Accrued liabilities 58,000  60,000 Notes payable, short term 102,000  90,000 Total current liabilities 358,000  320,000 Bonds payable 140,000  140,000 Total liabilities 498,000  460,000 Stockholders' equity:      Common stock, $5 par

value 500,000  500,000 Additional paid-in capital 80,000  80,000 Retained earnings 276,000  270,000 Total stockholders' equity 856,000  850,000 Total liabilities & stockholders' equity$1,354,000 $1,310,000 Income StatementFor the Year Ended December 31, Year 2Sales (all on account)$1,280,000 Cost of goods sold 840,000 Gross margin 440,000 Operating expenses 413,692 Net operating income 26,308 Interest expense 14,000 Net income before taxes 12,308 Income taxes (35%) 4,308 Net income$8,000 Dividends on common stock during Year 2 totaled $2,000. The market price of common stock at the end of Year 2 was $1.49 per share.Required:a. What is the company's times interest earned ratio for Year 2?b. What is the company's debt-to-equity ratio at the end of Year 2?c. What is the company's equity multiplier at the end of Year 2?d. What is the company's net profit margin percentage for Year 2?e. What is the company's gross margin percentage for Year 2?f. What is the company's return on total assets for Year 2?g. What is the company's return on equity for Year 2?h. What is the company's earnings per share for Year 2?i. What is the company's price-earnings ratio for Year 2?j. What is the company's dividend payout ratio for Year 2?k. What is the company's dividend yield ratio for Year 2?l. What is the company's book value per share at the end of Year 2?  What will be an ideal response?

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