Television is the only advertising tool that influences word of mouth about a brand.
Answer the following statement true (T) or false (F)
False
Advertising plays a role in word of mouth (WOM), and about a quarter of all consumer conversations about brands involve discussions about advertising, but other forms of advertising can be used to drive word of mouth as well.
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Leaders want ________ who are productive, reliable, honest, cooperative, proactive, and flexible.
A. employers B. clients C. superiors D. peers E. followers
Software has been developed that will check for ______ to improve your e-mails to ensure that your intentions will be properly understood and to help you develop and maintain good relationships.
a. biases b. empathy c. slang d. defensiveness
The ______ is characterized as fast-moving, hard-driving, time-conscious, competitive, impatient, and preoccupied with work.
A. Type A personality B. Type B personality C. Type C personality D. Type D personality
Which of the following concepts is NOT attributed to Genichi Taguchi?
a. tracking the financial loss to society as a result of poor quality b. robust design c. design of experiments d. interchangeable parts