This question has multiple parts; be sure to answer each one. First, explain how a company's approach to planning and its mission become translated into action plans. Second, imagine that you have just purchased a local ice cream/yogurt store. There are three other similar stores in the city, and yours is the smallest. Write a mission statement and a vision statement, and create an action plan for achieving your vision.
What will be an ideal response?
Journalist Dick Leider writes, "Everyone wants a clear reason to get up in the morning." He continues, "As humans we hunger for meaning and purpose in our lives." And what is that purpose? "Life never lacks purpose." "Purpose is innate—but it is up to each of us individually to discover or rediscover it." An organization has a purpose, too—a mission. And managers must have an idea of where they want the organization to go—a vision.
An organization's reason for being is expressed in a mission statement. What the organization wishes to become is expressed in a vision statement. From these are derived strategic planning, then tactical planning, and finally operational planning. The purpose of each kind of planning is to specify goals and action plans that ultimately pave the way toward achieving an organization's vision.
Regarding the ice cream/yogurt shop, answers will vary, but here are some possibilities:
\Mission statement: “The mission of I Scream for Ice Cream is to be the first choice of families looking for a relaxed, family-friendly environment in which to enjoy America’s favorite snack.”
Vision statement: “While I Scream for Ice Cream will always remain a family-friendly store, we have a deeper vision: to educate the public about the benefits of enjoying ice cream made from only the purest, dairy-farm ingredients. We will never make or buy ice cream from any dairy product that has been adulterated with GMOs, growth hormones, or any other chemical.”
To achieve our mission and vision, we will make sure all of our marketing materials show pictures of families, as well as groups of teenagers and parties of younger children. We want parents to see I Scream for Ice Cream as the best place to have their children’s birthday party. We will hire someone to play games with the children at each party, which will also have an educational element about food and nutrition. We plan to grow, and to open more shops in the future, but never to lose our local, welcoming, family-friendly atmosphere.
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