The text's Toddler University example shows that
A. in the long run, a firm cannot make a profit without its own production facilities.
B. parents are not price sensitive when it comes to assuring that their kids will get a good college education.
C. a small producer can't compete effectively against large competitors.
D. the needs of a target market determine the nature of the appropriate marketing mix.
E. All of these answers are correct.
Answer: D
You might also like to view...
The ________ is the percent of individuals in the sample who qualify to take the survey
A) qualification rate B) qualification percentage C) incidence rate D) response rate E) none of the above
When sending a résumé to a potential employer, what should be included with the résumé?c
A) An application letter B) URL links C) A list of references D) Samples of your work E) A self-addressed stamped envelope for feedback
Cape Sky Inc, an international insurance and financial services company, is the primary sponsor of the annual New York City Marathon, which is attended by over one million fans and watched by approximately 300 million viewers worldwide
The Cape Sky logo and name are displayed throughout the race course. Cape Sky most likely sponsors this event in order to appeal to which of the following types of publics? A) financial publics B) citizen-action publics C) government publics D) general publics E) internal publics
Argo is the world's leading brand of small vehicles that are designed to be driven on all types of terrain and in all types of weather. The vehicles can carry up to six passengers
The market for such vehicles has become stagnant due to the recent economic downturn. In terms of the BCG growth-market share matrix, Argo would be classified as a ________. A) problem child B) dog C) cash cow D) star E) question mark