The key to a successful consumer generated ad campaign is

a. Separating, not integrating the CGM with other media
b. Developing a catch phrase that will become part of the pop culture
c. Using it to generate high consumer engagement
d. Finding a sales promotion element for a celebrity endorser


c. Using it to generate high consumer engagement

Communication & Mass Media

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Do you think A&F's public relations tactics did enough to defuse the situation? If not, what else would you have recommended?

What will be an ideal response?

Communication & Mass Media

When giving a speech, you must offer strong opening and closing statements because of what influence on perception?

A. Culture/Co-culture B. Selective memory bias C. Stereotyping D. Primacy/Recency

Communication & Mass Media

It is always illegal to base hiring on the sex of applicants

Indicate whether the statement is true or false

Communication & Mass Media

CMC groups follow the same pattern of conflict types as face-to-face groups.

Answer the following statement true (T) or false (F)

Communication & Mass Media