The key to a successful consumer generated ad campaign is
a. Separating, not integrating the CGM with other media
b. Developing a catch phrase that will become part of the pop culture
c. Using it to generate high consumer engagement
d. Finding a sales promotion element for a celebrity endorser
c. Using it to generate high consumer engagement
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Do you think A&F's public relations tactics did enough to defuse the situation? If not, what else would you have recommended?
What will be an ideal response?
When giving a speech, you must offer strong opening and closing statements because of what influence on perception?
A. Culture/Co-culture B. Selective memory bias C. Stereotyping D. Primacy/Recency
It is always illegal to base hiring on the sex of applicants
Indicate whether the statement is true or false
CMC groups follow the same pattern of conflict types as face-to-face groups.
Answer the following statement true (T) or false (F)