Customer information is often buried deep in separate databases and records of different company departments. To overcome such problems, many companies are now turning to ________ to manage detailed information about individual customers
A) neuromarketing
B) customer needs marketing
C) customer relationship management
D) ethnographic research
E) netnography research
C
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All variable costs except manufacturing costs are subtracted from sales to determine the total contribution margin
Indicate whether the statement is true or false
The three parties involved with a check are:
A. The signer, the cashier, and the company. B. The writer, the cashier, and the bank. C. The maker, the manager, and the payee. D. The maker, the payee, and the bank. E. The bookkeeper, the payee, and the bank.
Which of the following is true of a business operating as a sole proprietorship?
A) It is not considered a separate legal entity from the owner. B) It cannot be sold when the owner decides to do so. C) It requires governmental approval when being transferred. D) It has access to unrestricted capital by means of investments.
Which of the following is not a bene?t of instant messaging?
A) Less intrusive than a phone call. B) Less personal than e-mail. C) Increased speed of communication. D) Allows for multitasking.