Marketing aims at understanding the __________ and __________ of target audiences.
a. hopes, dreams
b. characteristics, philosophies
c. well-being, satisfaction
d. motivations, values
d. motivations, values
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Which of the following ratios is most accurate in describing the gender imbalance concerning births in China?
a. 120 boys are born for every 100 girls. b. 106 boys are born for every 100 girls. c. 80 boys are born for every 100 girls. d. 66 boys are born for every 100 girls.
The group whose members are most likely to be in the poverty category is
a. black males. b. Hispanics. c. white females. d. black children.
Which of the following has not been true of couples in child-free marriages?
a. Historically, they have been stigmatized as deviant. b. Nearly all are child-free for involuntary or health reasons. c. Among child-free couples who want children, marital happiness may be lower than for others. d. Voluntarily child-free couples tend to be more satisfied with marriage than couples with children. e. The number of couples in child-free marriages is increasing.
Which racial or ethnic group has the highest rate of welfare dependency in the United States?
A. African Americans B. Hispanics C. Southeast Asians D. Puerto Ricans