Sony Corporation has a particular approach for determining its advertising appropriation. A problem with this technique, however, is that the people in the marketing department have difficulty estimating the level of effort needed to achieve certain goals. This problem is characteristic of the ____ approach.

a) reliable-appropriation
b) match-competition
c) arbitrary
d) objective-and-task
e) percent-of-sales


Answer: d) objective-and-task

Business

You might also like to view...

________ utilizes questions that appear on a computerized gridpad. The responses are recorded directly into the computer using a sensing device

A) CATI or CAPI B) Computerized sensory systems C) Mark sense forms D) Optical scanning

Business

The European Union's Directive on Personal Data Protection does not in any way prohibit EU firms from transferring personal information to a non-EU country.

Answer the following statement true (T) or false (F)

Business

By definition, break-even is where Total Revenue (TR) = Total Fixed Costs (TFC). 

Answer the following statement true (T) or false (F)

Business

The meaning of the term "sustainability" might vary from firm to firm

Indicate whether the statement is true or false

Business