Many societies view litigation as evidence of personal achievement by the parties
Indicate whether the statement is true or false
False
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3M's pricing strategy for its Post-it Flag Highlighters was as follows:
A. match its principal competitors' highlighters' prices. B. use the same pricing strategy as its 3M's Post-it Flag and Post-it Note offerings. C. set an initially low price with the intent of bringing down the price even further later if sales were less than anticipated. D. charge a price that would provide genuine value to the target customer segment. E. place the product in discount office supply retailers to make it easier to purchase.
Reference group influence on consumer buying behavior varies across products and brands
Indicate whether the statement is true or false
Cash and equivalents can consist of all of the following except
A) deposits in checking accounts. B) IOUs from customers. C) certificates of deposit (CDs). D) U.S. Treasury notes.
Advertising today is not as well regarded as marketing people would hope because ________
A) it has lost much of the creativity it had 25 years ago B) it carries a stigma about the message being created and paid for by the sender C) it is not written or talked about as much in the media D) it is perceived as news