Trademarks are protected from use on noncompeting goods by
a. the Federal Trademark Dilution Act.
b. the America Invents Act.
c. the Anticybersquatting Consumer Protection Act.
d. the Copyright Act.
a
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The average speaker communicates about ______ as many words as the average listener can process.
A. one-fourth B. half C. just D. twice E. four times
The _________ is the higher-status person and the ____________is the lower-status person.
a. superior; subordinate b. subordinate; superior c. inferior; subordinate d. superior; inferior
The offer strategy has five elements: the product, the offer, the medium, the distribution method, and the ________
A) outside envelope B) creative strategy C) sales letter D) circular E) reply form
Answer the following statements true (T) or false (F)
1. When the variable cost per unit increases, the total number of units required to break even also increases. 2. When the variable cost per unit increases, the contribution margin on each unit decreases. 3. If the variable cost per unit decreases, the total number of units required to break even will increase. 4. Higher fixed costs decrease the total contribution margin required to break even. 5. Higher fixed costs increase the total number of units required to break even.