Carson’s team has been arguing over several issues for months. At some point, he recognizes that everyone from the marketing division prefers one outcome, but everyone from the research division prefers a different outcome. Overtime, he recognizes that it doesn’t matter the issue; the two divisions are always on different sides. He starts to think that there may be some underlying issue driving the conflict. Carson’s group is most likely effected by which type of organizational politics?
A. the weeds
B. the rocks
C. the high ground
D. the woods
D. the woods
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Associations that make up points-of-difference are based exclusively on product features
Indicate whether the statement is true or false
Pager, a simple personal device for short messages, became famous in the 1990s. Troveron Communications launched a pager in the early twenty-first century
Due to the introduction of mobile phones and text messaging, the pager industry was on a decline. The company's innovations were not well received by the market and the product was a failure. Which of the following is the most likely reason for the product's failure in this case? A) poor launch timing of the product B) a small and fragmented target market C) high cost of development D) social and economic constraints E) hasty product development
______________ advertisements account for 33 percent of the global advertising revenue.
Fill in the blank(s) with the appropriate word(s).
The qualifying dimensions help identify the "core benefits" that must be offered to everyone in a product-market.
Answer the following statement true (T) or false (F)