The strongest form of brand equity that reflects a commitment to repeat purchases is brand association.
Answer the following statement true (T) or false (F)
False
Brand loyalty is the strongest form of brand equity and reflects a commitment to repeat purchases. Loyal customers are reassured by the brand and are often ambassadors to new customers. Loyal customers enable a company to reduce marketing costs, leverage trade relationships, and speak to competitive threats with greater success.
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When depreciation estimates are revised, all years of the asset's life are affected
a. True b. False Indicate whether the statement is true or false
Which of the following concerning the preparation of the statement of cash flows is correct?
a. The T-account work sheet for preparing the statement of cash flows provides built-in checks to ensure the full recognition of the effects of each transaction on various accounts. b. The accountant often prepares a T-account work sheet at the end of the period after preparing the balance sheet and income statement. The work sheet provides the information for preparing the statement of cash flows. c. The accountant often prepares a T-account work sheet during the period . The work sheet provides the information for preparing the statement of cash flows. d. Both statement a and b are correct. e. None of the above are correct.
Heijunka is used to ______.
a. reduce production costs b. level out the workload c. prevent errors before they occur d. identify the weakest link in the production chain
At the beginning of each of your marketing strategy team meetings, each team member gives a presentation on the current status of a key force in your company's marketing environment. The following brief presentations were given by your team members: John's presentation focused on the competitive forces in your industry.Karen's presentation focused on the internal dynamics in your company.Brandon's presentation focused on the political events emanating from Washington D.C.Susan's presentation focused on what is driving the technology changes happening in the country.Beverly's presentation focused on the most recent economic projections issued by the Federal Reserve Bank of New York.After reviewing the presentations, you can conclude that
A. Beverly spoke about the economic forces and Karen spoke about the political forces in the marketing environment. B. Brandon spoke about the sociocultural forces and Susan spoke about the technological forces in the marketing environment. C. John spoke about the competitive forces and Karen spoke about the political forces in the marketing environment. D. Beverly spoke about the economic forces and Susan spoke about the technological forces in the marketing environment. E. Karen spoke about the political forces and Brandon spoke about the legal and regulatory forces in the marketing environment.