_____________ is the satisfaction we gain by stretching and exercising our capabilities, and _______________ is the feeling of satisfaction and control we get from making efforts that do not rely on any external influences.
What will be an ideal response?
Need for competence and Need for self-determination
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Generally speaking, companies are willing to use any communication tool that consumers are likely to use
Indicate whether the statement is true or false.
Which of the following might be motivation for fraudulently covering up a financial weakness?
A) To obtain a loan B) To meet stockholder expectations C) To obtain bonus compensation D) All of these are possible motivations
Quality and convenience are both examples of ________
A) advertising measurements B) brand awareness levels C) brand attributes D) behavioral advertising objectives E) brand loyalty levels
Turner Electronics is a ten-year-old company. In the past decade, the company hasn't created any innovative products that have helped set it apart from the rest of its competitors
However, when any of its products need to be repaired or fine-tuned, it offers its customers top-notch product checks. As a result, the company has managed to retain its wide customer base. Which of the following strategies is Turner Electronics using in this scenario? a. Product development b. Diversification c. Market penetration d. Service differentiation