Christopher purchased 200 shares of ABC stock at $21.25 per share. After nine months, he sold all of his shares at a price of $19.88 a share
Christopher received a total of $0.55 per share in dividends during the time he owned the shares. Jake's holding period return is
A) -6.4%.
B) -3.9%.
C) 2.6%.
D) 9.7%.
Answer: A
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In ________ marketing, the firm ignores segment differences and goes after the whole market with one offer
A) niche B) mass C) guerrilla D) segmented E) differentiated
Marco is working on promoting his company's Glazer brand of electronic razors
Preliminary surveys have revealed that even though a sizable portion of the target market has developed a liking for the product due to innovative advertising, few customers would actually consider replacing their current razors with Glazers. How can Marco modify the communications program to get customers to favor Glazers over other brands?
In a purchase system, the most appropriate department to control goods upon arrival into the company is the
a. receiving department. b. treasury department. c. accounting department. d. requesting department.
________ are consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort
A) Shopping products B) Unsought products C) Specialty products D) Capital items E) Convenience products