When speaking to persuade, the speaker functions as a(n) __________
a. advocate
b. teacher
c. motivator
d. pundit
e. convincer
a
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A little boy is staying home alone for the first time when a tree branch falls onto the roof. He
makes a perceptual error, concluding that the noise is a burglar breaking into his house. Describe the way he might have experienced this event, moving through the three stages of the perceptual process. What will be an ideal response?
People who buy your company’s products would be which of the following?
A. internal publics B. external publics C. media outlet D. none of these
Answer the following statement(s) true (T) or false (F)
1. Newspapers and magazines can keep sensationalistic stories out of the news by refusing to cover them. 2. Reporters covering the Sago Mine disaster ran into trouble in part because they were not careful enough in finding out who was providing information to them. 3. Having a code of ethics will protect the news organization from charges of misconduct. 4. The Advertising Council was formed during World War II in response to charges of unethical advertising behavior. 5. Major advertisers pulled their sponsorship of Rush Limbaugh’s radio show after he called a law student and birth control advocate a “slut” over the air.
What type of interview looks most like an everyday conversation you might have with someone?
a. the depth interview b. the focus interview c. the narrative interview d. the ethnographic interview