In the context of measuring online success, the _____ is important because big spenders can be the most profitable customers for a business
a. conversion task
b. frequency of sales
c. monetary value of sales
d. recencyrate
ANSWER: c
Three of the most important measurements of online success are recency, frequency, and monetary value. The monetary value of sales is important because big spenders can be the most profitable customers for a business.
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