Harold works as a new business manager for a manufacturer of marine lubricants. He often talks to several different people before he locates someone who can give him a purchase order or a refusal. In terms of the buying center, he has the most trouble identifying the _____ for his services.

A. decider
B. influencer
C. purchaser
D. gatekeeper
E. user


Answer: A

Business

You might also like to view...

What is environmental sustainability? How does it affect the marketing environment? Provide examples to illustrate your response

What will be an ideal response?

Business

Which of the following directly affects consolidated cash flows?

a. Accounting exposure b. Economic exposure c. Both accounting exposure and economic exposure d. Neither accounting exposure nor economic exposure

Business

Which of the following guidelines for writing messages extending credit is FALSE?

a. The writer should include the credit terms. b. The writer should include the penalty fee for a late payment. c. The writer should omit any mention of sales promotion or resale. d. None of the above is false.

Business

The direct method ignores the fact that some service departments provide service to other service departments.

Answer the following statement true (T) or false (F)

Business