Brian is trying to sell a new line of ultrasound imaging equipment. Unlike existing technology, these machines are compact, creating the potential for general practice physicians to have and use them in their offices. Brian is trying to identify innovators in his market, knowing these customers will most likely
A. not need any service or support when using the product.
B. buy one for each office in their practices.
C. spread positive word of mouth to other physicians.
D. reposition his products.
E. create demand among the late majority.
Answer: C
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