Identify the correct statement about organizational marketing
A) Industrial products are normally less complex than consumer products.
B) Industrial companies are more likely to be customer focused rather than product focused.
C) Organizational marketing is also known as B-to-B marketing.
D) Most of the industrial marketers advertise on television.
C
You might also like to view...
The provision of computing power and disk space to client firms who access it from desktop PCs is known as
a. Computing-as-a-Service b. Infrastructure-as-a-Service c. Platform-as-a-Service d. Software-as-a-Service
Select the statement that represents a situation where informed consent is not operative.
A. The complexity of a product has been fully explained to a consumer. B. The extended warranty conditions on a product have been fully disclosed to a consumer. C. The customer is not clear about the calculation of the interest rate on a leased product transaction. D. Warning labels on a product have pointed out any potential hazards associated with operating it. E. All of the answers are correct. F. None of the answers are correct.
Some provisions of U.S. bribery laws are directed toward accountants
Indicate whether the statement is true or false
When Sony Corporation of Japan purchased Columbia Pictures Entertainment, Inc. of the United States, Sony made a(n)
A. countertrade with Columbia Pictures. B. indirect investment in the United States. C. direct investment in the United States. D. strategic alliance with Columbia Pictures. E. exporting agreement with the United States.