How can a retailer use the multiattribute model to encourage customers to shop more frequently?
What will be an ideal response?
The multiattribute attitude model is based on the notion that customers see a retailer, a product, or a channel as a collection of attributes or characteristics. The model is designed to predict a customer's evaluation of a product, retailer, or channel on the basis of (1) its performance on relevant attributes and (2) the importance of those attributes to the customer.
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major reason we get distracted and lose our ability to pay attention is the separation of the use of our ______.
a. heads and heart b. eyes and mind c. ears and mouth d. hands and feet
When a communicator substitutes a bland or less direct expression to refer to a word that is not often used publicly, such as words associated with sexual relations or bodily functions, the communicator is using a(n) ______.
Fill in the blank(s) with the appropriate word(s).
Wikis, websites, blogs, podcasts, and similar technologies can contain a "feed" that allows you to subscribe to the contents and get updates regularly
Indicate whether the statement is true or false
The members of a venture team come from
A. the marketing department. B. a consulting firm. C. the research and development department. D. the production and finance departments. E. different functional areas of an organization.