Identify the elements of a tactical marketing plan for a new kind of cola
What will be an ideal response?
The tactical marketing plan specifies the marketing tactics, including product features, promotion, merchandising, pricing, sales channels, and service. For a new kind of cola, the tactical marketing plan might include the packaging size and shape, the flavor, the kinds of advertising used (print, television, buzz marketing), how to price the new cola relative to other colas currently on the market, and where to sell the new cola (grocery stores, gas stations, vending machines, sandwich shops).
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Maturity value minus discount amount is called
a. the discount; b. proceeds; c. the principal; d. the maturity value; e. the rate.
Not all reports to the SEC are made available on EDGAR
Indicate whether the statement is true or false
What are negative and positive cues? What are some examples of each? What are the benefits to increasing positive cues, while reducing negative cues?
What will be an ideal response?
LRQ Inc issued bonds on July 1, 2006. The bonds had a coupon rate of 5.5%, with interest paid
semiannually. The face value of the bonds is $1,000 and the bonds mature on July 1, 2021. What is the intrinsic value of an LRQ Corporation bond on July 1, 2012 to an investor with a required return of 7%? A) $1,104.28 B) $1,000.00 C) $902.27 D) $901.08