A beachhead:
a. is a market segment from which to attack the mainstream market
b. is part of the bowling alley strategy of market development
c. should be in the early majority stage of the market
d. a and b
e. all of the above
e
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A control that may be implemented to ensure all sales that occur are recorded in the general ledger includes which of the following?
a. Use of prenumbered shipping, invoice and sales documents. b. Use of prenumbered statements, inventory lists and credit memos. c. Reconciliation of invoices with customer statements. d. Use of pre-authorized price lists.
Brand names can present a challenge for global marketers because of language differences. Meaning gets lost in translation. To avoid committing language faux pas with brand names, companies should
A. avoid the use of the brand name in advertising and focus on features and benefits. B. develop brand names that have no preexisting meaning in any known language. C. adhere to the UN Convention on Naming Rights. D. translate advertising copy for the entire ad except for the brand name. E. keep the brand name the same in all languages, regardless of meanings, as long as the brand logo and symbol are displayed prominently.
To specifically disclaim an implied warranty of fitness for a particular purpose, a seller or lessor must mention the word fitness
Indicate whether the statement is true or false
Apple iPhoneApple Inc. iPhone went on sale on June 29, 2007. Apple's loyal and enthusiastic customer base is known for rushing to purchase its new products and the iPhone enjoyed a tremendous amount of "buzz" before its introduction. As expected, the iPhone entered the market at what many believed to be a high price ($599). However, within weeks the price was reduced to $399. By the end of 2007 over 8 million iPhones had sold in the U.S. marketplace. By most, if not all measures, the original iPhone was a huge success for Apple and it exclusive U.S. carrier AT&T.On July 11th, 2008, Apple Inc. released the iPhone 3G, which it advertised as twice as fast as the original iPhone for half the cost. However, in order to obtain an iPhone at the new price of $199, buyers had to agree to a
two-year service contract with AT&T. This allows iPhone users to receive phone calls and email, and search the web on the same device. A single charge of $59.99 from AT&T included 450 minutes of cellular calls, with free nights and weekend minutes, unlimited data, visual voicemail, 200 text messages, rollover minutes, and unlimited mobile-to-mobile service within the AT&T network. This approach succeeded and over a million iPhone 3Gs were sold during the introductory weekend.Refer to Apple iPhone. Best Buy also carries the iPhone. If Best Buy, AT&T, and Apple meet to agree on a price for the iPhone, it could be said that _____ has occurred. A. price fixing B. retail price maintenance C. price discrimination D. penetration pricing E. price skimming