He developed what he called “the Open Contract” plus commission in an effort to make

advertising practices more ethical:

a) Francis Wayland Ayer; b) J. Walter Thompson; c) Albert
Lasker; d) Volney Palmer; e) Samuel Pettengill


a

Communication & Mass Media

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Reasoned persuasion emphasizes

a. effective use of creative suggestion. b. the responsible use of evidence and proofs. c. colorful images and attractive spokespersons. d. all of the above are true of argumentative persuasion.

Communication & Mass Media

An effective _________ is vital to a successful speech because

everything you say in your speech should relate back to this one concise statement. a. general purpose b. central idea c. main point d. objective

Communication & Mass Media

During the course of an argument, men are much more likely to search out many different perspectives on a subject as well as ask more questions

True False

Communication & Mass Media

A good indicator of a speaker’s ethical standards

a. is the phraseology of the speaker. b. is the audiovisual aids used by the speaker. c. are the policies and actions recommended by the speaker. d. are none of the above.

Communication & Mass Media