He developed what he called “the Open Contract” plus commission in an effort to make
advertising practices more ethical:
a) Francis Wayland Ayer; b) J. Walter Thompson; c) Albert
Lasker; d) Volney Palmer; e) Samuel Pettengill
a
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Reasoned persuasion emphasizes
a. effective use of creative suggestion. b. the responsible use of evidence and proofs. c. colorful images and attractive spokespersons. d. all of the above are true of argumentative persuasion.
An effective _________ is vital to a successful speech because
everything you say in your speech should relate back to this one concise statement. a. general purpose b. central idea c. main point d. objective
During the course of an argument, men are much more likely to search out many different perspectives on a subject as well as ask more questions
True False
A good indicator of a speaker’s ethical standards
a. is the phraseology of the speaker. b. is the audiovisual aids used by the speaker. c. are the policies and actions recommended by the speaker. d. are none of the above.