Which type of media allows advertisers to target a specific audience and get a message to that audience quickly?
a) Direct mail advertising
b) Outdoor advertising
c) Point-of-purchase advertising
d) Online advertising
ANS: a
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In the inductive research model, observations tend to drive theory development.
Answer the following statement true (T) or false (F)
Which of the following is an example of a way to channel nervous energy before a speech?
A) Keep the mind active by imagining all the things that could go wrong. B) Spend two minutes at the beginning of the speech telling the audience how nervous you are. C) Run around frantically to burn off excess energy. D) Taking a slow, relaxing walk.
The “Big Three” music companies that own most of the smaller labels are ______.
A. Worldwide Music, US Records, and Columbia Music Group B. Sony Music, Warner Music Group, and Universal Music Group C. LLRP Records, Western Record Group, and Capitol Music D. Greenfield Recordings, Bushfire Music Group, and Independent Music Group
To settle the crowd down and get down to business, Carl says, "Okay folks, let's get this meeting started." This is an example of _______
a. feedforward b. a self-reference c. feedback d. a relational reference