Which of the following provides the correct sequence in the marketing research process?
A. analyzing the situation, getting problem-specific data, interpreting the data, defining the problem, solving the problem
B. defining the problem, analyzing the situation, getting problem-specific data, interpreting the data, solving the problem
C. analyzing the situation, defining the problem, getting problem-specific data, interpreting the data, solving the problem
D. getting problem-specific data, interpreting the data, analyzing the situation, defining the problem, solving the problem
E. getting problem-specific data, interpreting the data, defining the problem, solving the problem, analyzing the situation
Answer: B
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