According to the Impact / Society box, “Top 10 DigitalOnly News Sites,” the Internet news site visited most often is:
a. BuzzFeed
b. CNet
c. Mashable
d. Huffington Post
ANSWER: d
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A new company is hoping to attract investors. Its public relations manager is aware of the importance of giving speeches and participating in panel discussions elaborating the current trend and the advancement the company gained in the industry
To convince the founders to start preparations, what objectives should the PR manager employ, and why? a. Building brand awareness; because public speaking can help raise the profile of the company and generate buzz among investors. b. Conveying a commitment to transparency; because investors cannot trust a company whose leaders don't speak about their personal beliefs in public. c. Portraying responsibility to society; because investors prefer companies that publicly promise to be good corporate citizens. d. Enhancing itsreputation; because a company must be led by powerful speakers to be profitable and worth investing in.
When called upon to give an impromptu toast at a wedding,
a. tell a joke about unhappy marriages and divorce. b. tell a long, detailed story about the bride and groom. c. raise your glass and say, "Bottoms up!" d. let those gathered and the occasion dictate what you say.
Practitioners should consult lawyers on specialized questions regarding libel, copyright, trademarks, government regulation and invasion of privacy
Indicate whether the statement is true or false
Aristotle used the term __________ to refer to logical arguments.
Fill in the blank(s) with the appropriate word(s).