If a study produces almost identical results over repeated trials, the study is said to be ________.
Fill in the blank(s) with the appropriate word(s).
reliable
In designing studies, marketing researchers try to ensure that the selected measures exhibit adequate reliability and validity. A measurement instrument exhibits reliability if it produces almost identical results over repeated trials. Validity broadly references the extent to which an instrument measures what it is supposed to measure and not something else.
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Samantha is asked by her boss to attend the supervisors' meeting in the afternoon, and to participate in a brief discussion on the flex-time schedule proposal her department is supporting
Which of the following is true about Samantha's preparation for this meeting? A) She should anticipate and outline the questions and objections the supervisors will have to this proposal, so that she can address them. B) She should create a list of only a few bullet points focusing on the benefits this proposal has for herself and her coworkers. C) She should create an elaborate outline and distribute it at the meeting. D) She should focus on only the benefits of the proposal. E) It is best to enter a situation like this without an outline and just be spontaneous.
A situation that occurs when businesses have founders or owners who are passionate about one or two of the key business functions, such as sales, operations, accounting, finance, or human resources is known as ________.
A. maximized business professionalization B. expert business professionalization C. minimized business professionalization D. specialized business professionalization
Firms may want to perform internal glass ceiling audits in order to avoid or prevent fines by the government.
Answer the following statement true (T) or false (F)
Which of the following would NOT be a marketing strength for a local coffee shop?
A. access to large amounts of capital from a long-term relationship with a local bank B. a well-recognized brand C. established relations with local businesses D. a patented coffee blend E. counter staff that knows and understands customer preferences