Instead of simply saying, "The dog slept on the chair," Emily said, "The lethargic dachshund snoozed contentedly on the overstuffed armchair." This best illustrates what principle of effective verbal delivery?

A. Use unbiased words.
B. Use vivid words.
C. Use simple words.
D. Use correct words.


Answer: B

Communication & Mass Media

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The magic window refers to:

a. a toy that looks like an Etch-a-Sketch b. the notion that young children believe that the media is a window into reality c. a media literacy strategy d. the idea that reality television fulfills audiences’ voyeuristic desires

Communication & Mass Media

Ambiguous messages or unclear sentences can prevent youfrom effectively communicating your message to the reader. What method would help a writer prevent such an occurrence?

a. Clarity of message b. Tone of writing c. Inclusion of jargon d. Use of redundancies

Communication & Mass Media

________ includes information about how the first message was received

a) Messaging b) Encoding c) Decoding d) Feedback

Communication & Mass Media

Good message strategy in social media campaigns calls for:

a. Corporate messaging from top management b. Interaction with fans of a brand c. Informing brand fans of features and ideas about the product d. Interaction with fans of a brand and informing brand fans of features and ideas about the product

Communication & Mass Media