After another disappointing month in sales, the manager told the sales team that if they didn't meet their quota by the end of the next quarter, they would lose their annual bonus. The manager is demonstrating _____ power.
A. reward
B. referent
C. expert
D. coercive
Answer: D
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The assimilation effect occurs when ______.
A. the attention that physically attractive people get rubs off on their friends B. people want others because they are already committed to someone else C. people like others more when the social network approves of them D. the expectations we hold about someone are exceeded
Jill is having difficulty finding credible sources on her topic of misperceptions of university faculty. Since very little published research exists on this topic, Jill decides to poll her student colleagues and some faculty members on their attitudes, opinions, and preferences about faculty. Jill's efforts to conduct research are an example of which of the following sources of information?
A) library research B) database research C) survey research D) visual aids E) statistics
Your central idea statement should determine
A) your subject. B) your purpose. C) the main points you choose. D) your audience.
The crucial test of the new mass-media power, particularly as it applied to Pulitzer and Hearst, came when their struggle coincided with
a) the assassination of President William McKinley; b) the Spanish-American War; c) Woodrow Wilson’s election as president; d) the growing power of The New York Times; e) all of the above