Which of the following observations is true?
A) In today's business environment, marketers are mainly middlemen.
B) Marketing has the sole ownership of customer interactions.
C) Only when all employees realize their job is to create, serve, and satisfy customers does the company become an effective marketer.
D) Marketers must clearly differentiate all customer-facing processes, such that every customer receives a personalized marketing message.
E) Marketers must avoid collaborating with other organizational departments, as it blurs functional responsibilities.
C
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The division of partnership profits on the basis of salaries, interest, and a stated ratio is usually necessary because
A) partners seldom contribute time, effort, and resources equally. B) this prevents arguments among the partners. C) this reflects the amount of time devoted to the partnership by the partners. D) most states require this method of distribution.
Robert is the CEO of a small firm which manufactures inverters. Company sales have been increasing, and Robert finds it increasingly difficult to manage the salespeople. The company has a sufficient number of salespeople, but they are not able to reach all current and potential customers. Robert also has difficulties in evaluating the performance of salespeople. What advice can you give Robert?
A. Robert can ask the salespeople to work overtime to obtain better coverage. B. Robert can ask salespeople to report directly to him, and he can use the authoritative management style. C. Robert can appoint more supervisors for managing and evaluating the sales force. D. Robert can manage the salespeople by assigning each of them to different groups of customers. E. Robert can hire more salespeople to have better sales coverage.
What information does a firm's balance sheet provide to the viewing public?
A) a complete listing of all of a firm's cash receipts and cash expenditures for a defined period of time B) an itemization of all of a firm's assets, liabilities, and equity as of the balance sheet date C) a report of investments made and their cost for a specific period of time D) a report of revenues and expenses for a defined period of time
________ is a form of withdrawal in which employees appear to be working but are actually distracted by random thoughts or concerns.
A. Cyberloafing B. Socializing C. Daydreaming D. Moonlighting E. Satisficing