When companies constantly take the pulse of changing customer needs and wants, then quickly adapt to meet them, they are able to ________
A) create marketing after products are developed and produced
B) create a buyer's market
C) convince customers to buy existing products
D) satisfy customer preferences before they are expressed or even known by customers
E) convince customers to purchase products that don't really appeal to them
D
Explanation: D) When a company anticipates the changing preferences of its customers and satisfies these preferences before its competitors, those companies are poised for success. They do not work backwards in dealing with the public by developing and producing products and then creating the marketing for those products after the fact. They do not create a buyer's market where the demand is high and the supply is low because companies cannot shape the market in that way. And they have a greater advantage in adapting to meet the needs of customers that they have identified and are better able to satisfy those customer preferences.
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A) Cash 180Sales 180 B) Excise Tax Expense 12Sales Tax Expense 8Cash 180Sales 200 C) Sales 200Cash 200 D) Cash 200Sales Tax Payable 8Excise Tax Payable 12Sales 180
What is the relationship between the incurrence of the various types of quality costs and the quantity of output that meets specification?
Reordering products that are used on a consistent basis is called a(n) ________.
A. aspirational purchase B. new purchase C. transactional purchase D. straight rebuy E. modified rebuy
Big Data from ________, such as Cartwheel from Target, can be used to assist customers in finding in-store deals and provides opportunities for retailers to maximize the value of in-store shopping experiences.
A. business systems B. commercial entities C. mobile apps D. Internet-connected devices E. government agencies