The ________ ratio measures the extent to which a firm is able to cover its short-term obligations (usually defined as obligations due within the next year) with its short-term assets
A) ROE
B) current
C) inventory turnover
D) working capital
B
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You have just purchased a Samsung Galaxy Tab 2 tablet device. As you head home from the store, you brood about whether your choice was right or whether you should have bought an Apple iPad mini after seeing an ad for it on TV. This is most likely an example of
A. market anxiety. B. extended problem solving. C. postpurchase stress. D. cognitive dissonance. E. indecisiveness.
An invitation to go skiing over the weekend forced Donna to look at her current wardrobe. She realized that she required a warmer coat. Which of the following stages of the buyer decision process does Donna exemplify?
A) product evaluation B) situational analysis C) need recognition D) problem screening E) information search
The back of a box of Hinode Harvest Blend rice mix suggests cooking with chicken broth for added flavor. This is an example of
A. reducing perceived risk. B. using a cognitive learning technique. C. using an attitudinal learning technique. D. using a behavioral learning technique. E. creating stimulus generalization.
Studies done on the correlation between good corporate behavior and good financial performance have generally found
A. a small negative correlation. B. a small positive correlation. C. no correlation. D. a large positive correlation. E. a large negative correlation.