What are the two types of conative message strategies? Define both
What will be an ideal response?
1. Action-inducing ads lead directly to behaviors, such as impulse buys.
2. Promotional support ads work in combination with other promotional efforts.
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Generally, companies find that the fastest, easiest, and least expensive way to resolve international commercial disputes is litigation
Indicate whether the statement is true or false
ADT commercials that advertise the value of having a home burglar alarm system appeals to consumers'
A. safety needs. B. social needs. C. personal needs. D. physiological needs. E. economic needs.
According to U.S. GAAP, firms holding debt securities with a positive intent and ability to hold to maturity display such securities in the Investments section of the balance sheet at
a. amortized acquisition cost . b. market value. c. maturity value. d. future value of future cash flows. e. present value of future cash flows.
Dennis Company reported net income of $50,000 on sales of $300,000. The company has average total assets of $500,000 and average total liabilities of $100,000. What is the company's return on equity ratio?
A. 50.0% B. 16.7% C. 10.0% D. 12.5%