What are the characteristics of a viable market segment?
What will be an ideal response?
1. The individuals within the segment should be similar, i.e., homogeneous.
2. The segment should differ from the population as a whole.
3. The segment must be large enough to be financially viable when targeted by a separate marketing campaign.
4. The segment must be reachable through some type of media or marketing communications method.
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Brush Industries reports the following information for May:Sales$900,000Fixed cost of goods sold 100,000Variable cost of goods sold 250,000Fixed selling and administrative costs 100,000Variable selling and administrative costs 125,000 Calculate the gross margin for May under absorption costing.
A. $550,000 B. $650,000 C. $525,000 D. $325,000 E. $575,000
The legal rights that an owner has to possess, use, and enjoy the property are known as ________
A) future interests B) estate in land C) easement rights D) estoppel by deed
Horizontal agreements to limit sales by territory or customer are always illegal according to the Supreme Court.
Answer the following statement true (T) or false (F)
To add an existing opening balance to a new account, select:
A. New Account > Opening Balance B. Account Options > Enter Opening Balance C. Edit Account > Enter Opening Balance D. Account > Opening Balance