People are more likely to pay attention to information if it ______.

A. Strikes them as important
B. Seems foreign to them
C. Has no relation to familiar concepts
D. Challenges their value system


Answer: A. Strikes them as important

Communication & Mass Media

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According to the Myers-Briggs Type Indicator, the perceiver personality type tends to

A. be spontaneous and flexible. B. be considerate of others' feelings. C. be highly decisive. D. pay close attention to details. E. be logical, analytical, and organized.

Communication & Mass Media

______ focuses on observing people’s feedback and evaluating the sentiment and patterns for a social media manager.

A. Listening B. Monitoring C. Analytics D. Strategy

Communication & Mass Media

Paperback books:

a. drastically lowered the price of books. b. democratized reading in America. c. became popular when Pocket Books began publishing best-sellers in 1939. d. All of these answers are correct.

Communication & Mass Media

__________ are locally managed and interactive sequential interchanges

Indicate whether this statement is true or false.

Communication & Mass Media