Hardie Siding ProductsJames Hardie began selling fiber cement siding products in the United States in 1989 to leading builders, lumberyards, and home improvement centers. Even though ads guaranteed the product would not rot or crack for 50 years, many builders hated the product. It was heavy to install, and it showed every flaw in a bad framing job. In 1997, Hardie decided to run ads in traditional lifestyle magazines and emphasize the emotional appeal of houses made with strong, weather-resistant materials. Soon consumers began asking their builders or remodelers to use the product. Trade ads were used to explain how builders could take advantage of the interest created by the ads in lifestyle magazines. By 2000, the Hardieplank was the number one brand siding in North America. James
Hardie is now the third most recognized brand of building material in the world.Refer to Hardie Siding Products. Hardieplank siding is best described as a(n) _____ product.
A. business
B. specialty
C. unsought
D. shopping
E. convenience
Answer: A
You might also like to view...
A wiki is a collaborative Web site where team members can share documents and information. _________________________
Answer the following statement true (T) or false (F)
Lack of ease in transferability of ownership is one of the important disadvantages of the corporate form of business organization.
Answer the following statement true (T) or false (F)
Guttery Corporation has provided the following financial data from its balance sheet: Year 2Year 1Accounts receivable, net$112,000 $110,000 Inventory$174,000 $150,000 Total assets$1,236,000 $1,250,000 Sales on account in Year 2 totaled $1,450,000 and cost of goods sold totaled $900,000.The company's operating cycle for Year 2 is closest to: (Round your intermediate calculations to 2 decimal places.)
A. 18.6 days B. 93.5 days C. 41.0 days D. 71.2 days
What enables direct lookup of values in the fact table in a multidimensional cube?
What will be an ideal response?