When the Boston Symphony Orchestra wanted to determine how to make classical music appeal to younger concertgoers, it hired AMN to conduct a survey. It was important that the survey have a relatively low cost and offer anonymity to respondents to ensure candid answers. Which form of survey research should AMN have used?
A. mail survey
B. focus group
C. in-home personal interview
D. mall intercept interviews
E. CLT interviews
Answer: A
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