Which of the following is a primary goal of the Bankruptcy Code?
A. to preserve as much of the debtor's property as possible
B. to pay off the debtor's creditors as quickly as possible
C. to secure debt counseling for the debtor
D. to keep the debtor from falling behind in payments
Answer: A
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Innovative Installers provides a variety of services related to office space and relocations such as installing modular office furniture and providing space planning and layout consultations Innovative Installers is owned and operated by Mierzett Evans and his sister Glenda Heldris. The company was founded in 1992. It had more than $2 million sales in 2003. The company uses a variety of marketing methods including a Web site, cold calls, and direct mail. Evans and Heldris believe the company could better communicate with potential customers who may not know of the company's existence.To successfully use direct mail as a means of locating potential customers, the company must:
A. have low postage costs. B. mail only to people who have MAD. C. have a large database of possible customers. D. prequalify recipients before sending out advertisements. E. have an in-house operation for printing and mailing.
A market segment is a subgroup of people or organizations having different characteristics that cause them to have distinct product needs
Indicate whether the statement is true or false a. True b. False
Which of the following firms is most likely to realize a competitive advantage through product/service differentiation?
A. A firm that sells its products at lower costs than its competitors B. A firm that inhibits post-sale customer service relations C. A firm that provides highly reliable products D. A firm that solely relies on promotional strategies to increase its sales
Many organizations have been forced to use social networks to market their products, build awareness of their brands, and connect more fully with their consumers because of which external force for change?
a. Customers demographic characteristics b. Market changes c. Social and political pressures d. Technological advancements