Consumer sales promotions are examples of push strategies.

Answer the following statement true (T) or false (F)


False

Consumer advertising and consumer sales promotions are examples of pull strategies because they are designed to induce consumers to seek out or ask for the product, in effect pulling the product through the pipeline.

Business

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Sarah receives a $15,000 scholarship from City University. The university specifies that $8,000 is for tuition, books, supplies, and equipment for classes. The other $7,000 is for room and board. Sarah works ten hours per week as a grader, for which she is paid $7,500 for the year. Of the total amount received, Sarah must include the following amount in gross income

A. $7,000. B. $14,500. C. $7,500. D. $22,500.

Business

When followers are generally and routinely just agreeing with leaders, one can expect to see ______.

a. a lack of initiative b. an upward flow of information (to leaders) c. creative problem-solving d. courageous followership

Business

Those who take care of people and things are filling which type of preferred role?

A. creating B. leading/contributing C. helping/assisting D. analyzing/solving problems

Business

If fixed costs are $750,000 and variable costs are 60% of sales, what is the break-even point (dollars)?

A) $1,875,000 B) $300,000 C) $2,500,000 D) $1,250,000

Business