Using salesforce estimates for forecasting has the advantage that:
A) no biases exist in the forecasts.
B) statistical estimates of seasonal factors are more precise than any other approach.
C) forecasts of individual sales force members can be easily combined to get regional or national sales totals.
D) confusion between customer "wants" (wish list) and customer "needs" (necessary purchases) is eliminated.
C
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Critics of the beer industry and marketers agree on the following statements about alcohol and underage individuals, except
A) many beer commercials encourage underage drinking B) many beer commercials encourage brand loyalty or brand switching to a population that should not even be drinking C) the use of sex and humor in beer ads has made alcohol appealing to underage individuals D) the public service announcements do discourage underage drinking
In the virtual world, it is more complex but much less costly to manipulate the independent variable and control for mediating variables than it is in the real world
Indicate whether the statement is true or false
In the context of sharing bad news, a text message ________
A) is not considered to be appropriate under any circumstances B) is typically used to share the news with the public C) is used so that the news does not seem impersonal or evasive D) may be seen as an informal approach E) avoids immediate discussion of the news
Assume your supervising attorney is known in the area as "The Legal Eagle" and he wants this name associated with his firm's website. It would be a good idea to:
A) register that domain name. B) certify that patent. C) register that extension. D) protect the copyright name.