In terms of the global marketplace, there are three primary types of companies: international firms, multinational firms, and ________ firms.
A. ethnocentric
B. transnational
C. multidomestic
D. meganational
E. multiethnic
Answer: B
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Which of the following is an example of a social entrepreneur?
A. A start-up company that makes home composting products that are affordable and transportable. B. A bow-tie company that makes a niche product sold through major retailers like Macy’s. C. A face cleanser that is marketed and distributed via social media. D. A sales organization that takes advantage of word-of-mouth marketing and personal distribution.
If a person, operating a business as a sole proprietor, owes money to business creditors, those
creditors may collect only from the assets of the business itself. Indicate whether the statement is true or false
A first step in evaluating marketing opportunities is to
A. hire a "futurist" as a marketing consultant. B. estimate market and sales potentials. C. find out if potential competitors are larger. D. consider the objectives and resources of the firm. E. decide which markets the firm wishes to enter.
Under what circumstances does a firm violate the basic relationship underlying the percent of sales forecast
method? What will be an ideal response?