Discuss the important characteristics of three of the main types of stocks. Then identify which type of stock would most appeal to someone with a very high risk tolerance
Finally, identify the type of stock most likely to pay the highest dividend on a steady basis.
Student answers will vary. Income stocks pay a good and usually steady dividend, but don't have much appreciation. A defensive stock is from a company that makes staples such as food and drugs that are not much affected by downturns or upturns in the economy. A blue chip stock is from a stable, older company with a good track record that pays dividends. A growth stock is from a younger company that is growing rapidly but is relatively unproven; its stock can increase rapidly, but it's also a risky investment. A cyclical stock is issued by a company that makes a product like cars or buildings that are strongly affected by upturns and downturns in the economy. Growth stocks hold the highest appeal for an investor with a high risk tolerance. Someone looking for high and stable dividends would choose an income stock.
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Which of the following statements is true of social engagement?
A) An advantage of curation is that it leaves no trace on the Internet. B) In traditional media, personal interaction is confined to consumption. C) Content on social networks has a long shelf life. D) Web-enabled self-service interaction is an example of social engagement.
The marketing world is most likely embracing ________ because consumers wield greater power now with many platforms for airing and sharing their brand views with other consumers
A) partner relationship management B) supply chain management C) customer-managed relationships D) market segmentation E) consumer ethnocentrism
Useful as a temporary means of staying in business, ________ pricing is the process of lowering prices to the point at which revenue just covers costs, allowing the business to endure a difficult time.
Fill in the blank(s) with the appropriate word(s).
Which of the following statement is TRUE about the senior market?
a. the senior market is tied to seasonal travel due to reduced mobility b. involves longer trips c. is wedded to midweek or weekend travel d. it is not a lucrative market