In paragraph 2, the root of the word spectrum means

1. Within every culture, there is an overall sense of what is beautiful and what is not beautiful, what represents good taste as opposed to tastelessness or even obscenity, and so
on. Such considerations are matters of aesthetics. Global marketers must understand the importance of visual aesthetics embodied in the color or shape of a product, label, or

package. Likewise, different parts of the world perceive aesthetic styles differently. Aesthetic elements that are attractive, appealing, and in good taste in one country may be perceived differently in another.
2. There is nothing inherently “good” or “bad” about any color of the spectrum; all associations and perceptions regarding color arise from culture. Red is a popular color in most parts of the world; besides being the color of blood, in many countries red also is tied to centuries-old traditions of viticulture and winemaking. One recent study of perceptions
in eight countries found that red is associated with “active,” “hot,” and “vibrant”; in most countries studied, it also conveys meanings such as “emotional” and “sharp.” As such, red

has positive connotations in many societies. However, red is poorly received in some African countries. Blue, because of its associations with sky and water, has an elemental connotation with undertones of dependability, constancy, and eternity. White connotes purity and cleanliness in the West, but it is associated with death in parts of Asia. In the Middle East, purple is associated with death. Another research team concluded that gray connotes inexpensive in China and Japan, whereas it is associated with high quality and
high cost in the United States.

a. look or see.
b. carry.
c. hear.
d. tell or say.


a. look or see.

Language Arts & World Languages

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Write down the sentences you hear. Then respond to each one with a brief but complete sentence in German.

1. _______________________________________________________________________________________________________________ 2. __________________________________________________ ________________________________________________ 3. _________________________________________________________________ 4. _________________________________________________________________

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Each of the following groups of words includes one general word and three specific words

Choose the letter of the most general word in each group. anger emotion happiness sorrow a. anger b. emotion c. happiness d. sorrow

Language Arts & World Languages

Los horarios. You are describing your schedule and your friends' schedules to a new friend. Complete the following sentences with the correct form of ir.? ¿Qué ________________________ a ser tú??

Fill in the blank(s) with the appropriate word(s).

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El perfil de mi amigo: Sobre él   En la sección de "Sobre mí" en su perfil, tu amigo describe lo que le gusta y lo que no le gusta. Completa su descripción con la forma apropiada del verbo entre paréntesis en el indicativo o el subjuntivo.Es importante que las personas 1. _______________ (ser) sinceras y honestas conmigo. A veces es difícil oír la verdad, pero sabes que (tú) 2. ________________ (tener) un buen amigo si te dice la verdad incluso cuando es difícil.  Me molesta mucho que la gente me 3. __________________ (halagar) y luego hable mal de mí.  Si yo 4. ________________ (poder) hacer cualquier trabajo en el mundo, trabajaría para una compañía que me pagara por viajar por todo el mundo.  En realidad, es probable que (yo) 5. _____________________ (trabajar) para

un pequeña compañía en Texas.  Si es así, espero que ellos me 6. _________________ (pagar) lo suficiente para que yo pueda viajar.Creo que (yo) 7. __________________ (tener) una buena vida.  (Yo) 8. _________________ (querer) mucho a mi familia y a mis amigos, me 9. __________________ (encantar) mis clases de la universidad, y ¡10. ______________ (ir) a graduarme en un año!(1) Fill in the blank(s) with the appropriate word(s).

Language Arts & World Languages